Rayazen — Skincare E-Commerce Platform

Overview

Built the e-commerce platform for Rayazen, the dermatologist-tested skincare brand under CLARExCare.
Built and launched a production direct-to-consumer storefront on Next.js with a PostgreSQL backend.
Implemented faceted browsing across category, brand, skin concern, and active ingredient.
Built cart, wishlist, customer accounts, and an order tracking flow.
Integrated a Cloudinary-driven media pipeline for responsive product imagery.
Handled deployment, domain configuration, and Cloudflare setup through to launch.
Shipped a launch-phase storefront with best-seller merchandising and coming-soon product states ahead of the public release.